As we continue to honor the remarkable women at MTO Group this Women’s Month 2024, we are thrilled to introduce our third feature from our Women of MTO, Alicia Brink.
Alicia joined MTO in November 2023, working at MTO White River. Together with the Sales Team in the Lowveld, she has significantly contributed to the success of MTO this year.
Alicia shares, “I am passionate about sales and marketing, particularly in the timber industry. With years of experience and a deep understanding of this field, I have honed my skills to effectively connect with customers, understand their needs, and deliver tailored solutions. My journey in the timber industry has been driven by a commitment to quality, sustainability, and customer satisfaction.”
Alicia’s dedication and hard work paid off in 2021 when she achieved one of her significant goals: becoming one of the youngest female Senior Managers in the timber industry. Looking ahead, she aims to further her education by pursuing a Bachelor of Commerce in Business Management, enhancing her knowledge and skills to make even more substantial contributions to the field.
Her manager, Keith Erasmus, the Manufacturing and Sales Manager, adds, “I would like to highlight Alicia's notable determination to achieve success, advance within the company, and enhance MTO market share within our industry. Her exceptional drive and, in my opinion, most significant attribute is her steadfast commitment to approaching tasks with integrity. This quality aligns closely with the values I continuously emphasize to my team, and she has seamlessly integrated into MTO and embraced our organisational ethos.”
Outside of her professional life, Alicia enjoys spending quality time with her family. She also has a passion for writing poems, reading, dancing, hiking, and occasionally indulging in binge-watching her favorite series. These activities help her unwind and maintain a balanced lifestyle.
Alicia’s commitment to excellence, both professionally and personally, exemplifies the spirit of MTO Group. We are proud to have her as part of our team and look forward to her continued success.
Stay tuned for more inspiring stories as we continue to celebrate the incredible Women of MTO this Women’s Month.